first_img8 Best WordPress Hosting Solutions on the Market Related Posts richard macmanus Top Reasons to Go With Managed WordPress Hosting While doing some research for a work project I’m doing currently, I came acrossthis illuminating PEW report from January 2005, called Internet Evolution: Adecade of adoption: How the internet has woven itself into American life. Thefollowing extract is from the introduction, entitled ‘Internet: The Mainstreaming ofOnline Life’. Here it is, with one comment in italic inserted by me:“The New NormalThe Web has become the “new normal” in the American way of life; those whodon’t go online constitute an ever-shrinking minority. And as the online populationhas grown rapidly, its composition has changed rapidly. At the infant stage, theinternet’s user population was dominated by young, white men who had high incomesand plenty of education [RM: not unlike the make-up of the Web 2.0 Conferenceattendees]. As it passed into its childhood years in 1999 and 2000, thepopulation went mainstream; women reached parity with men online, lots more minorityfamilies joined the party, and more people with modest levels of income and educationcame online.This transition altered the internet’s social environment. These early adoptersloved the liberation they got from being online. They liked the fact that they could getnews from nontraditional sources. Back in 1996, 56% of those who got political newsonline said they preferred the internet because they could get extra information that wasnot available from traditional news sources. At the same time, just 18% said theypreferred the internet because it was convenient. These early adopters wanted to toppleall manner of institutions and establish a new order in virtual space. They had a utopiansense of the transformative power of the new technology.The later adopters are not looking to this technology to overturn the existing order.They like the internet because it can make them more productive and more connected.Theirs is an unsentimental outlook. Like most later adopters of technology, they need tobe shown that there is a real, immediate and practical value in embracing the new.”What do I take from this?1) Web 2.0 is still in the 1996 era in terms of Internet take-up;2) perhaps some of us Web 2.0 pundits have been guilty of focusing too much on “utopian sense of the transformative power of the new technology”; aka the Bubblementality.3) the tipping point will be when Web 2.0 becomes convenient and practical for mainstream people touse – making them “more productive and more connected”. We’re still a year or two awayfrom that point, I think.It’s an excellent report to read and atimely reminder to us all of the context of Web 2.0, within the ongoing evolution of theInternet.center_img Why Tech Companies Need Simpler Terms of Servic… Tags:#web#Web Culture A Web Developer’s New Best Friend is the AI Wai…last_img

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