Customers. Do you know who your customer is? I do. I know my target market and can define my customer. I’m not marketing to everyone. Who are the companies you are marketing to, the people who will be most receptive to your messages, and how will you serve them? What are their ages, desires, needs and pain points?All this data will help you create an impressive resume. But they’re also the statistics you should know today, whether you’re walking into a meeting or sitting down with your boss to evaluate your progress or justify a budget increase.Before you use this data to polish up your resume, think about how you can put that data to work every day on the job.3 tools to organize your data for success1. A monster dashboardIf you aren’t an Excel expert, become one. My master spreadsheet has 40 different tabs in it. Get to know your dashboard reporting tool, whether you use Salesforce or a CRM or an e-commerce tool. Be the expert in pulling the essential data. Carry that data into your meetings and update it regularly.The dashboard will help you focus on what’s important and what you need to know. Talk to other people in your organization if you need to fill in blanks.2. DIY metricsYour dashboard should show your organization’s KPIs, such as the percentage of leads converted to purchase, but you also need your own set of metrics that show your email success on your own terms.Statistics like time to purchase, subscriber/customer lifetime or percentage of quality leads might not be important to your executives, but you need them to be a good marketer.If your dashboard doesn’t give you those metrics, then create your own.That’s what I ended up doing earlier in my career because I wasn’t getting the numbers I needed to show how my programs were succeeding. I ended up with 15 pages of numbers that tracked different pieces of the business. I took them into every meeting and was able to rattle them off from memory because I knew the numbers intimately.3. StorytellingThe best job candidates I interviewed told compelling stories. If you want to advocate more effectively for your email program, you will know your story inside and out and tell it in ways that your audience will understand.Knowing your story will help you clarify what you send prospects, subscribers and customers. You also must know how to tailor your story for different audiences. This is crucial if you’re introducing your brand to a new audience, as I did when I brought a UK brand into the US market.Note: Update your story daily. Telling the same story over and over makes it go stale. Update it regularly with fresh data. It might take you 25 minutes to write your story but four days to tweak it.The power of knowing your numbers is important, especially in larger organizations. I learned this the day my boss asked me for some numbers that I didn’t have at my fingertips. He said something I never forgot:“If you don’t know these numbers, who does? Because that’s who I want to talk to.”Wrapping upAs an email marketer, you are your own CEO, CFO, COO and front-line person. Act like it. Know your data and use it to create a compelling story. Craft a version of it so that you have an answer the next time someone says, “How’s our email program doing?”The post The business stats you must have on instant recall appeared first on Marketing Land.From our sponsors: The business stats you must have on instant recall After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments.Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job?See, I wasn’t just a pretty face on the speaker’s platform at marketing conferences. I headed up US marketing operations for a UK-based email service provider. I carried metrics like these, and many more, into team and client meetings and executive sessions and used them to build out my marketing plans.Then, as I compiled my stats, I had an epiphany.I realized that these big-picture stats aren’t just for your resume. These are the numbers you should be carrying around in your head every day on the job. They’re the stats that help you demonstrate the value and effectiveness of your email program.If someone — like your CEO — were to stop you in the hall and ask, “How’s our email program really doing?” would you have a ready answer? Or would you stumble over a vague statement about open rates and opt-ins?Everyday statistics to carry around in your headThese stats serve me well, both on the job and when I’m summing up my career highlights to date:Testing. In my previous job, we did a lot of cool things to inform our account-based management using test data to inform the ads we showed our prospects so that we could better drive them to our web pages to capture their information. Engagement. What drives engagement? I know which subject lines got the most opens and which emails drove the most clicks. Email success is about more than opens and a good marketer knows what persuades people to open and engage. Best and worst campaigns. You know your victories, but talk about your flops, too. Everybody has them. Show what you learned from your failure and how you avoided repeating it. For me, it was a $10,000 campaign with a new ad tech company. It failed miserably, but I stopped the campaign before I spent all the company’s money. Posted on 4th August 2018Digital Marketing FacebookshareTwittertweetGoogle+share The business stats you must have on instant recallYou are here: KPIs. When I’m on the job, our net sales and opportunity value are constantly in my head. Things like open rates, click rates, conversion rates, number of segments and average order value. What were my goals and what percentage of them did I accomplish? Retention. How did I retain those prospects, customers or subscribers? What are my retention rates quarterly or over a year? What’s the average retention or burnout in the same period? When did I know it was time to stop marketing to a prospect? HomeDigital MarketingThe business stats you must have on instant recall Acquisition. As a B2B marketer, I need to show how many high-quality leads and customers I acquired. For B2C marketers, how many subscribers or customers did you acquire each month? How many converted to purchase in the first 15 or 30 days? What are your lows, highs and averages? Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019
This artificial intelligence teaches robots to walk—by creating custom obstacle courses By Matthew HutsonJan. 22, 2019 , 8:00 AM Before you run hurdles, you have to learn to crawl, and before you read William Shakespeare, you need to know the alphabet. Any educator knows the importance of a step-by-step lesson plan for mastering a task. Now, researchers at Uber AI Labs have designed an algorithm that comes up with its own curriculum for teaching simulated robots to cross difficult terrain, without falling flat on their faceless bodies. The algorithm might one day even help autonomous vehicles react in emergency situations.The new program, called Paired Open-Ended Trailblazer (POET) first comes up with a set of unique terrains, each inhabited by a computer-controlled character. Using only two legs and a laserlike rangefinder, the character must teach itself to walk. After a period of practice, the artificial intelligence changes the challenge—sometimes making it easier, and sometimes more difficult. It might make trenches wider, stumps taller, or the ground more uneven. Occasionally a different walker is swapped in, to see whether the skills learned on one terrain will help on another. This mutating and swapping of obstacle courses creates an unpredictable series of stepping stones on the path to agility.Using POET, the robot walkers could eventually cover difficult terrain that couldn’t be learned without the earlier courses, the researchers report in a paper posted to arXiv this month. What’s more, POET worked better than a program that simply increased the difficulty of terrain over time, without trying many indirect paths. POET’s circuitous routes of learning paid off again and again. In one example, a bot crouch-walked until it encountered a world with stumps and had to learn to walk upright; it later returned to a flatter world and kept walking upright, completing the course faster than before.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The researchers say POET could one day help real-life robots solve many complex tasks, or even let autonomous cars learn to handle emergencies that programmers hadn’t thought to put in the lesson plan. In an open-ended fashion, POET might even create and solve entirely new problems, in fields from protein synthesis to poetry.
Disappointed that his maiden T20I century went in vain, Indian opener Rohit Sharma said they would come back all guns blazing to stay alive in the three-match cricket series against South Africa on Monday.Rohit’s 106 propelled India to 199/5 after being put into bat, but South Africa romped home by seven wickets in Dharamsala to lead the series 1-0.”It was a good knock but we lost the game. I am pretty disappointed, it was unfortunate. No matter how much you scored, if you don’t win, your efforts are not counted, nothing really matters to me. I’m sure we will come back strong. Overall, there’s room for improvement and I’m sure the guys have learnt from it and they will come back stronger. We have to do a lot of things right whether it’s batting or bowling, and come out all guns blazing,” Rohit told mediapersons on the eve of their second T20I at Barabati Stadium.India opted for a three plus two seam-spin combination for the first game and barring off-spinner Ravichandran Ashwin, all the other bowlers conceded 10-plus runs an over.Also read: India vs South Africa, 1st T20: As it happened Rohit said India opted for a three seam attack because of the green top but the dew took it away from them.”There was a little bit of grass covering on the wicket and we thought there would be a bit of more seam movement but the dew took it away. I know they’re not too experienced but it’s the same with the South African attack. But when you play these kind of tournaments, you grow as a cricketer,” he said.advertisement”Bhuvi (Bhuvneshwar Kumar) has played quite a bit of late, Mohit has been a part of the team for a while now. (Sreenath) Aravind has just come in but he has been a proven character in domestic circuit. We cannot take credit away from seamers but the dew made it difficult. Overall, there’s a room for improvement, I’m sure the guys have learnt from it and they will come back stronger,” he added.Left-arm spinner Axar Patel conceded 22 runs in the 16th over to turn the tide for Proteas but Rohit backed their young bowlers.”Our spinners are experienced enough, understood the line and length to bowl. We have to wait and see what the management thinks about how to go about it,” he said replying to a query whether three-spin attack is the way forward.”These guys know what exactly is expected from them. I’m sure they are trying their best to come out (of the loss), take wickets and be aggressive. Sometimes, things don’t go your way. Dew made it difficult but don’t want to look it an excuse.”On the right bowling combination, Rohit said it’s for skipper Mahendra Singh Dhoni to decide.”It depends on the captain and what he’s comfortable with. Having threes spinners or seamers. We have to play to their weakness. We know they are not so good against spinners but we have done some against their batters. We have to see what the captain thinks.”For somebody with the highest ODI score of 264, Rohit, who has joined Suresh Raina as the other Indian batsman to have centuries in all the three formats, is still not in his best in the Test format.”It’s the same effort I put in all the three formats, whether it’s Tests, ODIs or T20Is. It’s always the same mindset, about going and scoring runs and making the contribution. There’s always been an effort to put the right foot forward and get the best what I can. I actually cannot differentiate between Test and limited overs. My mindset is always the same and will always remain the same, which is to go and score runs and make your team win,” he said.”I’ve not changed a bit… It’s just a slight adjustment in the mental aspect of the game. When it comes to ODI cricket, you play more freely. In Tests, you have to play a waiting game. It’s a five-day game, you have to be a bit patient. But in the limited overs, you have to be on the move from ball one. I like to assess the situation first and then go after my shots. I don’t like to change too much. My game plan is pretty simple. Once I know what’s happening I take it from there.”
It’s almost Halloween, time to sit in the dark and tell your worst client horror stories. Use Client Scorecard to rate clients who were major witches or ogres, and tell your most hair-raising tale in The Freelance Life. The person who submits the best horror story gets a trick-or-treat bag (heck, we’ll mail one to anyone who’s totally been screwed and writes a review by All Hallows Eve – it’s the least we can do). Need inspiration? Alex B, a developer from NYC, has quite the tale, as does this freelancer working in film. And, if you’re still stuck for costume ideas, the apt Clients from Hell is always a good go-to for inspiration. (photo by hanna_horwath, via flickr)
An Australian Women’s Invitational Beach Footy Team will take on the best the National Rugby League (NRL) has to offer in the Inaugural Harvey Norman Beach Footy challenge at Sydney’s Maroubra Beach this weekend 16-17 December 2006.The 8 member Australian Women’s Invitational Team will consist of talented National Youth Squad members and two-time Australian Women’s Open World Cup winner Giselle Martin (Tirado) as captain for the two day event.The Young Guns of Australian Women’s Touch will be battling it out for their share of $100,000 in prizemoney for the charity of their choice.The weekend promises to be a memorable occasion with fashion parades, live musical performances, and non-stop high quality Beach Footy action and entertainment for participants and spectators alike.The event is already gathering mass media exposure with broadcast event partners Nova 96.9 FM, Channel Nine, and News Limited publications such as The Daily Telegraph and the Courier Mail widely advertising the Inaugural tournament and a number of media events occuring to consolidate the tournament’s exposure.Members of the Australian Invitational Beach Footy Team and Australia’s 2007 Women’s Open World Cup Team will attend a photo opportunity Thursday at Maroubra Beach as part of a four page feature on the tournament appearing in the Daily Telegraph Newspaper on Friday 15 December 2006.The Harvey Norman Beach Footy Series will be recorded by Channel Nine and shown in the lead-up to the 2007 NRL Premiership around February and March.The Australian Women’s Invitational Beach Footy team will compete in a six team round robin format over two days. Games will be 15 minutes duration, comprising 2 x 5 minute halves and a 5 minute half-time break.The Women’s team will face off on the sand against four NRL based teams – Maroons, Blues, Young Guns, and Kiwis, as well as a Celebrity team.The Maroons team will feature 2006 “Golden Boot” award winner and Kangaroo Captain Darren Lockyer, and fellow Broncos Brent Tate, the Berrigan brothers Shaun and Barry. and Melbourne Storm’s Cameron Smith.The Blues will be led by Dragons superstar Mark Gasnier and will feature players such as Matt Cooper, Luke O’Donnell, Willie Mason, and Blues luminaries Brad Fittler and Ryan Girdler. The Young Guns will be captained by Billy Slater, and will have rising stars Travis Burns, Trent Cutler, and Brett Morris amongst their ranks.The Kiwis are sure to bring plenty flair and footwork to the contest with All Black Rugby legends Jerry Collins and Nonu Ma’a leading the way with Nigel Vaagana, and Dave FA’ Alogo, and Tyran Smith set to make their mark.The Celebrity team will be spearheaded by Gordon Tallis, with Lachlan Murdoch, Davis Cup Tennis Captain Wally Masur, newly crowned seven time World champion surfer Layne Beachley, and golfer Peter Lonard gearing up for the tournament challenge.Boxers Kostya Tszyu and Anthony Mundine, Wallaby Lote Tuquiri, AFL star Nick Reiwoldt and arguably the world’s best Rugby League player of the modern era, Andrew “Joey” Johns are also set to take to the sand. The Women’s Beach Footy team features this country’s brightest up and coming female Touch Football talent.The team is: SKWARKO, Amanda HAMMETT, Belinda 2 6 HULBERT, Alyce 4 1 7 5 COOPER, Dearne DOBBINS, Ash BECK, Nicole 8 MARTIN, Giselle (Captain) HOPKIN, Emily 3 The Women’s team will be captained by Giselle Martin (nee Tirado), former Australian Women’s Open dual World Cup winner in 1995 and 1999, and the sport’s pin-up girl of the 1990’s. Still super fit and full of running, ‘Giz’ will provide fantastic leadership, experience, and inspiration to a combination big on potential, skill level, and ability in both attack and defence all over the park.All players are current Youth World Cup representatives, and have been identified as suitable candidates for the National 20 Years Youth Squad preparing for the 2009 FIT Youth World Cup.The players have been selected for their athleticism, skill level, fitness, vision, and team skills, and are regarded as amongst the hottest playing property on the Australian Touch Football scene today.Nicole Beck at 18, is a current member of the National Women’s Open training squad, and made her debut for the New South Wales Women’s Open State of Origin team in 2006.The team also contains 2005 Youth World Cup championship winning 18 Years Mixed representative Belinda Hammett, and 2005 Youth World Cup Player of the Series in the 18 Years Girls division, Emily Hopkin.Beck, Ash Dobbins, and Amanda Skwarko, “The Three Muskateers” from the Southern Suns franchise, bring a wonderful understanding and accord to the mix of players, whilst Alyce “The Rat’ Hulbert and Belinda “Bindoss” Hammett, teammates at club, regional, State and National squad level, bring a similar level of balance and combination to the side.Games will commence at 10.00 am and go through until 4.30pm Saturday 16 December.Round games will recommence Sunday 17 December at 11.00am, with semi-finals at 3.00pm and 3.30pm and the Grand Final commencing at 4.30pm.Further details including the draw and team composition, will be updated here in coming days.Get down to Maroubra Beach on the weekend for a fantastic festive atmosphere, and to see the young guns of Australian Touch do battle out on the sand against the superstars of the NRL in the Inaugural Harvey Norman Beach Footy Series.
Photographs from the 2008 X-Blades National Youth Championships are now available from the following linkhttp://sportingimages.com.au/current/200818touch/
Man Utd hero McGrath blasts Pogba: No graft in a United shirtby Paul Vegas10 months agoSend to a friendShare the loveManchester United hero Paul McGrath has called out Paul Pogba over his behaviour this season.McGrath wrote for the Irish Independent: “I don’t like having a straight-out go at a lad who is still actually a young footballer – but Paul Pogba now owes a debt to Manchester United.”He’s a world champion. And I’m sorry, but it is not as simple as saying that with France last summer he was surrounded by class acts with who it was easy to play – Kylian Mbappe, Antoine Griezmann, N’Golo Kante, Blaise Matuidi and Raphael Varane, etc.”It doesn’t matter who you are playing with. I saw Paul Pogba chasing back, heading balls out of his own penalty area, tackling, covering, grafting, when France were under real pressure protecting a 1-0 against Belgium in the World Cup semi-final.”That was nothing to do with the quality of his team-mates.”It was Pogba wanting to be the best player and team-mate he could be, to be a winner, not the player of the last two months at Manchester United.”Pogba is not alone in not producing his best. There are others.” About the authorPaul VegasShare the loveHave your say
MONTEGO BAY – In a time when several schools are under pressure for not performing up to par, the Corinaldi Avenue Primary in St. James is making positive strides both locally and internationally.The school recently copped first and second places in the 2013 World Plumbing Day International Poster Competition which is staged by the United States based World Plumbing Council. The day is observed on March 11 annually.The 2013 staging of the Poster competition had entries from elementary/primary schools from around the world, including countries such as the United Kingdom, Scotland, Canada, Trinidad and Tobago, the USA and Jamaica.In the end, Andrew Malcolm and Nakelia Humphrey, both 5th grade students at the Corinaldi Avenue Primary, took first and second place respectively, with Liana Ellis, a 4th grader at Dunross Primary School in St. James, Trinidad, taking the third place spot.For their winning pieces, Andrew Malcolm received US$100 for himself and US$1,000 for his school; while Nakelia Humphrey received US$50 for herself and US$500 for her school, which will receive in total US$1,500.The school’s participation in the competition came about when Grade Six Teacher Donette Salmon, saw the information on the Internet and along with Grade Three Teacher, Dane Julius, decided to have two students enter.“We have very talented students here at Corinaldi, and so we decided that Nakelia Humphrey and Andrew Malcolm would be good choices (to do entries), seeing that they have more experience in entering poster competitions and doing very well at it,” Ms Salmon told JIS News.Mr. Julius informed this is not the first poster competition that the school has won, and their achievements have spanned both international and local competitions over the years.Both teachers are overjoyed by the results in the World Plumbing Day International Poster Competition. “(It is) not only that we won, but we gained the two top places in the competition, which is a first for the competition itself, so we were overwhelmed by it,” Ms Salmon said.The students, Andrew and Nakelia, are equally excited at finishing in the top two.With a student population of approximately 1600, Principal, Cynthia Munroe, told JIS News, that she and the entire school population felt very excited to have outdone the many schools from around the world that entered the competition.“We had done it before and we knew that we could do it again,” she said, while praising the Art Teacher at the institution for the continued success of the students.An official function was held at the school to highlight the achievement of Andrew and Nakelia, at which they received both their World Plumbing Council prize, as well as special prizes from the school.Mrs. Munroe credits the continued high levels of achievement of the Corinaldi Avenue Primary School to a shared vision between principal and staff.“Our teachers are highly motivated and committed, and they transmit this commitment and motivation to our students; and so our students know that when they get out there they have to excel, they want to achieve at the highest,” she explains.She further reveals that this feeling and principle is applied throughout the school in all areas.
Kolkata: BJP MP Arjun Singh has been held responsible on Monday by Additional Director General (ADG), Law and Order (L&O) Gyanwant Singh, for the violence on Sunday.Gyanwant stated that Commissioner of Police (CP), Barrackpore, Manoj Kumar Verma and his force had acted patiently. Police have initiated a case against Arjun and his son and Bhatpara MLA Pawan Singh for allegedly attacking police, trying to snatch arms from them, rioting and other illegal activities. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaOn Sunday, BJP had called for a 12-hour strike on Monday protesting against the alleged high-handedness by police. To make the strike a success, BJP workers allegedly resorted to hooliganism. Since early morning, BJP workers put up a blockade on the railway track at Kankinara railway station at around 6:05 am. As a result, train services were disrupted on the Sealdah-Ranaghat section. Later, Railway Protection Force (RPF) and Government Railway Police (GRP) intervened and compelled the BJP workers to withdraw the blockade at 6:37 am. Due to the blockade, eight Up and six Down locals along with three Mail-Express trains, including Darjeeling Mail, ran late. Also Read – Bengal civic volunteer dies in road mishap on national highwayApart from blocking the railway track, BJP workers also went to the markets and threatened the shop owners to down shutters immediately. Some shop owners were allegedly beaten up by BJP workers as well, for keeping their shops open. They also forced passengers to deboard the public transports across the Barrackpore-Bhatpara-Jagaddal area. At around 10:30 am, BJP workers put up a road blockade which obstructed vehicular movement on B T Road. Seeing this, some Trinamool Congress supporters tried to resist the BJP workers. As a result, a clash took place at Nonachandanpukur area. Police soon rushed to the spot and tried to control the situation but were again attacked by the BJP workers. While trying to neutralise the violence, Inspector in Charge (IC) of Titagarh police station Subhrajit Majumdar got injured. When Deputy Commissioner, Zone I of Barrackpore City Police Ajay Thakur went to the spot, he was also assaulted. In the afternoon, Gyanwant met with the press at Nabanna and stated that Verma and his men had done a great job handling the situation on Sunday. He also alleged that the crowd was led by Arjun himself. “Despite extreme levels of provocation, police remained patient and acted accordingly. The CP was attacked. Since last two months there had been no problem in that area. On Sunday, trouble cropped up in and around Mazdur Bhavan, where Arjun stays. I consider the incident as some people trying to create disturbance,” the ADG said. He added: “Police did not hit the MP on his head. When police charge, they do not strike on the head but on the body. Arjun received injuries either by the stones which were pelted by his own men or he might have fallen down.” It may be mentioned that Governor Jagdeep Dhankhar went to visit the injured BJP MP on Monday.
1999Bulls13-37-8.6Missed playoffs1355—— 1983Lakers58-24+5.1Lost Finals16051606+1 2009Cavaliers66-16+8.9Lost Conf. Finals17251742+17 2017Cavaliers51-29+3.2TBD1566TBDTBD 1982Celtics63-19+6.4Lost Conf. Finals16861703+17 2008Spurs56-26+5.1Lost Conf. Finals16621678+16 2014Heat54-28+4.2Lost Finals15811604+23 1985Celtics63-19+6.5Lost NBA Finals16681685+17 2003Lakers50-32+2.7Lost 2nd Round16551651-4 2008Cavaliers45-37-0.3Lost 2nd Round15061562+56 1988Lakers62-20+4.8Won Title16431662+19 2009Celtics62-20+7.4Lost 2nd Round16931653-40 1979Bullets54-28+4.8Lost Finals15811554-27 2017Cavaliers51-29+3.4TBD1566TBDTBD Forget looking at defending champions, though. The more important variable, as far as sports bettors are probably concerned, is LeBron. Between his experience, his toughness, and his ability to thrive in crunch-time situations, he has a game well tailored to the playoffs. And that shows up in the data: 1993Bulls57-25+6.2Won Title16791726+47 1990Pistons59-23+5.4Won Title16661716+50 2001Lakers56-26+3.7Won Title16471779+132 ELO RATING IN PLAYOFFS 1986Lakers62-20+6.8Lost Conf. Finals16521647-5 16351669+34 YEARTEAMRECORDPOINT DIFF.PLAYOFFSSTARTENDDIFF. Average* 2011Heat58-24+7.5Lost Finals16721702+30 1997Bulls69-13+10.7Won Title17661802+36 2010Lakers57-25+4.8Won Title16131695+82 1995Rockets47-35+2.3Won Title15311665+134 2006Spurs63-19+6.7Lost 2nd Round16851675-10 ELO RATING IN PLAYOFFS YEARTEAMRECORDPOINT DIFF.PLAYOFFSSTARTENDDIFF. 1980SuperSonics56-26+4.2Lost 2nd Round16391614-25 2013Heat66-16+7.9Won Title17571754-3 2015Spurs55-27+6.3Lost 1st Round17331721-12 Average* 2013Heat66-16+7.0Won Title17571754-3 2006Cavaliers50-32+2.2Lost 2nd Round15621564+2 2010Cavaliers61-21+6.5Lost 2nd Round17011646-55 How defending NBA champions fared the next season 1998Bulls62-20+7.2Won Title17281785+57 1996Rockets48-34+1.6Lost 2nd Round14851497+12 2004Spurs57-25+7.5Lost 2nd Round17341719-15 2016Warriors73-9+10.4Lost NBA Finals17881756-32 1978Trail Blazers58-24+5.9Lost 1st Round15581551-7 LeBron James’s teams usually find a higher gear in the playoffs 2000Spurs53-29+5.9Lost 1st Round16371625-12 2005Pistons54-28+3.3Lost NBA Finals16131689+76 2011Lakers57-25+6.0Lost 2nd Round16591624-35 2014Heat54-28+4.8Lost Finals15811604+23 1992Bulls67-15+10.1Won Title17691762-7 1991Pistons50-32+3.1Lost Conf. Finals15521535-17 1989Lakers57-25+6.4Lost NBA Finals16371677+40 * Average excludes 2017 Cavaliers.Source: Basketball-reference.com 2015Cavaliers53-29+4.4Lost Finals16311692+61 2016Cavaliers57-25+6.0Won Title16421759+117 198476ers52-30+2.4Lost 1st Round15871572-15 The Cleveland Cavaliers haven’t been any good lately. And I don’t just mean their loss Sunday against the Atlanta Hawks, in which they became only the third team in NBA history to blow a 26-point fourth-quarter lead. They’re 12-13 since the All-Star break. They have one of the NBA’s worst defenses, having allowed 107.9 points per 100 possessions — in the same territory as the Orlando Magic and the New York Knicks. They haven’t won a road game against a Western Conference playoff team all season. But handicappers think LeBron James and company have a pretty good chance of winning their second-straight NBA title anyway.Their view depends on their belief in the existence of Playoff LeBron, a superhero that transcends his already-formidable regular season form to carry his team to ever-greater heights. The good news for Cavs’ fans is that Playoff LeBron exists. He just might not be mighty enough to drag this team to a title.On the basis of their regular-season record and point differential, this season’s Cavs have been in the same general vicinity as teams such as the Boston Celtics, Toronto Raptors and Utah Jazz. Those teams are variously 30-to-1 to 100-to-1 longshots to win the title, according to Vegas bookmakers. But the Cavs are nonetheless the second-favorite team to win the championship, with a 20 to 25 percent chance according to bookmakers.Computer systems disagree. All of them have the Warriors as odds-on favorites to win the title, with the San Antonio Spurs as the next-best bet, and the Cavs as part of an undistinguished mass of teams beneath them. ESPN’s BPI puts Cleveland’s chances at just 4 percent. Basketball-Reference’s playoff odds also have them at 4 percent. And FiveThirtyEight’s Elo-based ratings1In this article, I’m mostly ignoring the difference between Elo ratings and “CARM-Elo” ratings, which are Elo ratings adjusted for our pre-season CARMELO projections. Our forecasts are based on Carm-Elo ratings, but the Cavs’ Elo rating is 1566 and their Carm-Elo rating is 1562, so this makes little difference at this stage of the season., which heavily weight recent play, have them even lower at just 2 percent.Usually, Elo-type ratings mimic betting markets fairly well. We give the Warriors a 65 percent chance of winning the title, for instance, and the San Antonio Spurs an 11 percent chance — right in line with where markets have them. So what accounts for the huge difference on Cleveland?One explanation is that this is all just sort of irrational: the Cavs are a marquee team and bettors just can’t stomach the idea that they’re just the Raptors with better uniforms. But I’m not sure I totally buy that; NBA betting markets are usually fairly sharp.Instead, bettors expect the Cavs to find a higher gear in the postseason. This isn’t an idea they just came up with; it was already priced into their assessment of the Cavs before the year began. At the start of the NBA season, FiveThirtyEight’s projections forecast the Cavs to win 57 regular-season games. (They have 51 now, so they’ll finish with no more than 53 wins.) That forecast was almost the same as what Vegas gave them, which put their over-under at 56.5 wins. But we also gave the Cavs only an 11 percent chance of winning the title whereas Vegas put them at 5-to-2 against, or a 29 percent chance. In other words, handicappers and the computer models agree on “regular-season Cavs.” It’s just that Vegas thinks that “playoff Cavs” are different — and much better — whereas our Elo ratings make no such distinction.But is there good reason to think that Cleveland can turn it up a notch?It’s not hard to recall examples of defending champions that lollygagged their way through the regular season, only to show up as the best version of themselves in the playoffs. In 2000-01, Shaquille O’Neal, Kobe Bryant and the Los Angeles Lakers finished with a 56-26 record — better than the Cavs this year, but not by that much — before winning 15 of 16 playoff games and repeating as NBA champion. And Hakeem Olajuwon and the 1994-95 Houston Rockets finished at 47-35 before winning the title despite being the No. 6 seed. In his last season in Miami, James and the 2013-14 Miami Heat had an uninspired regular season, going 54-28. But they made the NBA finals before losing to San Antonio.I’ve done a bit of cherry-picking there, however. Overall, it’s not clear if defending champs overperform by much in the playoffs. In the table below, I’ve looked at every defending NBA champion since the ABA-NBA merger in 1976-77. If the “higher gear” theory is correct, then they should systematically beat Elo’s expectations in the postseason, in which case their Elo ratings will rise over the course of the playoffs. On average, however, these teams’ Elo ratings increased only from 1644 to 1658 during the playoffs.2This average excludes the 1998-99 Chicago Bulls, the only NBA champion since the merger to miss the playoffs. So there’s a little something there, but in Elo terms, that’s pretty minor — not much more than a rounding error.3An Elo rating of 1644 is equivalent to 55.5 regular season wins in an 82-game season, while an Elo rating of 1658 is equivalent to 56.7 wins. 2002Lakers58-24+7.2Won Title16761738+62 2007Heat44-38-1.2Lost 1st Round15051479-26 1987Celtics59-23+6.6Lost NBA Finals16761659-17 * Average excludes 1999 Bulls and 2017 CavaliersSource: Basketball-reference.com 2007Cavaliers50-32+3.9Lost Finals15981621+23 2012Heat46-20+6.4Won Title16131712+99 1981Lakers54-28+3.3Lost 1st Round16101595-15 16441658+15 1994Bulls55-27+2.9Lost 2nd Round15751607+32 James’ teams have made the playoffs 11 times prior to this season. And they’ve played really well, both in absolute terms and relative to their regular-season performance. James and the Cavs did have a disastrous postseason in 2010 — when, as the No. 1 overall seed, they lost to the Celtics in the second round — but that’s pretty much the only exception. On average, they’ve gained 34 Elo points from the start of the playoffs to the end. And over James’s past six postseasons, they’ve outperformed their regular-season ending Elo rating by an average of 55 points.So let’s say that Elo has the Cavs’ underrated by somewhere in the neighborhood of 50 points. Call that a “LeBron clutch factor” or whatever else you like. I asked my colleague Jay Boice to add 50 Elo points to the Cavs’ Elo rating and rerun our playoff simulations. Their championship odds rose … but only to 6 percent.Instead, you have to add about 150 points of Elo rating to get the Cavs’ odds in the same vicinity as Vegas has them.4With a 150 Elo-point boost, the Cavaliers’ NBA title probability would be 21 percent. That’s a lot. Elo sees the Cavs’ current level of performance as equivalent to a 48-34 regular-season record. Add 150 Elo points to that total, and they’d project to a 62-20 regular season record. That’s a 14-win gain — about what you’d get from adding someone like Kawhi Leonard or Anthony Davis to the roster.Have no doubt: I’d love to plunk some money down on the Cavs at the odds our forecast and the other computer models give them. Playoff basketball is a pretty different specimen from regular-season basketball, and our model isn’t doing anything to account for that. This is something for us to examine for future iterations of the model, even if the Cavs get bounced in the first round.But I also wonder if the bookies aren’t going too far in the other direction. There are plenty of defending champions — and James-led teams — that underwhelmed in the regular season before going on to win a title or at least reach the finals. But few of them underperformed as much as the Cavs have. They also tended to benefit from down periods in the league, as the 1994-95 Rockets and 2000-01 Lakers did. This year, the Cavs will have to get past the Warriors, who might be even better than last year’s 73-9 version5The Warriors’ point differential is better last year’s — and the fourth-best in NBA history — and they have Kevin Durant., or, failing that, probably the Spurs.Nor will the Cavs’ enter the postseason with much rest. Instead, as the East’s No. 1 overall seed has been up in the air between the Cavs and the Celtics, James has averaged 43 minutes per over the team’s last five games. Kyrie Irving has gotten only two days off since the All-Star break. Kevin Love has played heavy minutes despite missing time in February and March due to knee surgery.James has beaten expectations so many times in the playoffs that transcendent things are almost expected from him. If he leads the Cavaliers to another title this year it really might be his greatest accomplishment yet. 2012Mavericks36-30+1.8Lost 1st Round15471525-22