Related Posts The Dos and Don’ts of Brand Awareness Videos Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Given Mark Zuckerberg’s announcements at the Facebook F8 conference, one thing is certain: newspapers can no longer ignore Facebook’s impact and reach. Whereas publishers continue to scapegoat Google for many of their current troubles, they should be equally, if not more, wary of Facebook.Whether they acknowledge it or not, newspapers are losing out to the social networking site on the fundamental fronts of community relevance, attention and information dissemination. Yet behind the perceived threat from Facebook, there is also a new opportunity for publications to achieve newfound audience relevance.Guest author Chris Treadaway (@ctreada) is founder and CEO of Lasso, and author of the upcoming book Facebook Marketing: An Hour a Day, an imprint of Sybex. He blogs at treadaway.typepad.com.Facebook’s rise to dominance has been astounding. It is currently the most visited site in the United States, and boasts 400-plus million worldwide users. We’ve seen it go from a dorm room distraction to now being larger than the combined population of the United States and Mexico. With the social network claiming that roughly 70% of its user base is outside the United States, that means that there are at least 120 million Americans on Facebook today.Taken down to the local level, though, this means that Facebook might just already have more reach in the community than any other media outlet – especially local newspapers. With the unveiling of their Web-ubiquitous “Like” button and “social bar,” as well as their Graph API, Facebook is now using its strengths to redefine how we interact with the Web in its entirety.So what does all of this mean for the publishing industry and for newspapers in particular? A few very important things:Facebook is now a legitimate threat to Google. It has accomplished this by changing the game from search discoverability to social context, which wasn’t doable with 40 million users but is with 400-plus million users. Facebook is trying to become the first place people visit when logging into their computers every morning. The site that leads this battle carries the most online leverage, at least until it is knocked off the pedestal.Facebook is attempting to become pervasive across the entire Web, and without permission. Like it or not, site owners are going to have to deal with social media, but now in a much more pervasive way than ever before.Facebook is a competitor for the attention of local audiences. One minute spent on Facebook is a minute not spent on another Web property. Facebook will become a more interesting place as it aggregates data on what people are doing and how they are reacting to the Web as a whole, not just Facebook’s network. So it isn’t just necessary for media outlets to build a better Web sites anymore – they have to build engaging content that can appear on Facebook and drive value to their paper. It isn’t impossible, but it has to be a priority.All of these things impact discoverability of a newspaper’s content, who monetizes it and how. Those that succeed in becoming a viral Facebook content commodity will grow rapidly. Likewise, the decline of those news sources that fail to realize the necessary potential of Facebook will be swift. A deep and complete understanding of social media is necessary for publishers of any kind to modernize, grow and ultimately survive. It’s becoming a necessary core competency, and fast.Yesterday, The Washington Post announced their “Network News” initiative, integrating Facebook into the paper’s website. The Post’s incorporation of activity from users’ Facebook friends immediately creates a value of social relevance that trumps efforts like the New York Times’ similar, though detrimentally insular, TimesPeople network.More importantly, however, are the possibilities such integration might provide for local newspapers. Relevance is a central theme to both the content shared on social networks and the community publication. Facebook offers those newspapers a readymade audience that is already connected to their desired local demographic. Local publications need to recognize the importance of tapping into Facebook’s community, because, first and foremost, it is precisely where their readers are finding, sharing and discussing the types of pertinent content that the papers seek to champion.Newspapers no longer need traditional Web developers. Papers now need Facebook developers, experts who can partner with creative social-savvy businesspeople who know how to take advantage of the social graph. In the wake of Facebook’s new features, it will not be long before newspaper and media executives are attacking and blaming Facebook for their problems in the way they do Google today. However, those publications that more progressively pursue the opportunities and value opened to them by Facebook’s new tools will have a very different reaction.Photo by Michael Rogers. Tags:#Facebook#Google#Publishing Services#web guest author 1 A Comprehensive Guide to a Content Audit
For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. READ: Alejandro laments not playing more years under NU coach Jarin“My UAAP career has been fun especially my last year with coach Jamike, that’s really been my best memory,” said Alejandro, who played in his final UAAP game after NU lost to University of the Philippines, 106-81, Saturday at Smart Araneta Coliseum.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“What made it special was I had the chance to play under coach Jamike who we all know is a multi-titled coach in the UAAP and the NCAA.”READ: Jarin takes blame for NU’s failed Final Four bid Jay Alejandro. Photo by Tristan Tamayo/INQUIRER.netJ-Jay Alejandro played just one year for National University head coach Jamike Jarin, but the graduating Bulldog said that lone year has been the most special in his UAAP tenure.And all that was thanks to Jarin.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MRT 7 on track for partial opening in 2021 Sports Related Videospowered by AdSparcRead Next Don’t miss out on the latest news and information. Jordan delivers on promise: 2 Cobra choppers now in PH The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay Jarin was an eight-time UAAP juniors champion with Ateneo and a one-time NCAA seniors champion with San Beda and that was the kind of pedigree that Alejandro admired.Another thing that drew Alejandro, who is a one-time UAAP champion back in Season 77, to Jarin was the trust the mentor gave him.“The sweetest thing was he allowed Matt (Salem) and I to be captains.”Alejandro added Jarin rarely talked to them about basketball and evoked an aura not of a coach’s, but of a father figure.“He’s like a father figure to us, we actually talk more about other things not about basketball,” said Alejandro, who finished with 16 points and eight assists.ADVERTISEMENT View comments Malditas save PH from shutout MOST READ Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims LATEST STORIES Hotel says PH coach apologized for ‘kikiam for breakfast’ claim UST averts winless season, beats UE “Every night he’ll send me a random text, and we’re always talking. That’s extra special for me.”
“Brothers, even though I’m not there fighting with you, you’re always part of my prayers. That’s all I can give right now and like what I told coach Chot when I excused myself, this is not the last time I’ll be playing for the nation. Once I’m 100-percent again, I’ll try out, and if I’m still deserving at that time, I’ll still give all my heart to play for the country,” he said.Romeo is one of the biggest omissions from the national team in this first leg, as the speedy playmaker from FEU averaged 17.8 points, 3.0 assists, and 1.7 rebounds in the 2017 Fiba Asia Cup.Without him, much of the playmaking and scoring load will fall on the shoulders of Jayson Castro, as well as substitutes Kiefer Ravena and Kevin Alas for the game against Japan.Sports Related Videospowered by AdSparcRead Next Photo from Fiba.comAmid all the questions about his absence, Terrence Romeo insisted that it was his nagging knee injury and not anything else that prevented him from joining Gilas Pilipinas in the to the 2019 Fiba World Cup.Romeo, an integral piece of the national team, broke his silence and declared his support for his brothers hours before the Filipinos take on Japan in Tokyo.ADVERTISEMENT The Fatted Calf and Ayutthaya: New restos worth the drive to Tagaytay The sly guard set the record straight in an Instagram post that his knee contusion was the main reason for his absence and that “no one else can stop me from playing for the country aside from my injury.” Hotel says PH coach apologized for ‘kikiam for breakfast’ claim After 30 years, Johnlu Koa still doing ‘hard-to-make’ quality breads Malditas save PH from shutout He also credited the Gilas program for his growth as a player.“My family and the people close to me knows that I’m indebted to Gilas because it’s here where I became disciplined, where I fast-tracked my maturity in basketball,” he said.Romeo was in and out of training camp for the first leg of the Asian qualifiers before eventually missing the last few days of training.Days before the team left for Japan, head coach Chot Reyes said he was still hopeful that Romeo could join the trip, but when it was clear that he was definitely out, he was not anymore included in the Final 12 for the game.Romeo, though, vowed to the national team mentor that he’ll be back better than ever.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ View comments LATEST STORIES MOST READ Don’t miss out on the latest news and information. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Jordan delivers on promise: 2 Cobra choppers now in PH ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims MRT 7 on track for partial opening in 2021 Brazil striker Robinho given nine-year term in Italy for rape
Transfers Renato Sanches forced to give up No.85 at Swansea without even wearing it Last updated 2 years ago 23:57 8/31/17 FacebookTwitterRedditcopy Comments(0) Getty Transfers Swansea City Bayern München Premier League Bundesliga The Portugal international midfielder has been informed by the Premier League that he will need to make a different choice, so has plumped for 35 Renato Sanches has been forced to give up the No.85 shirt at Swansea City before even making an appearance.The Portugal international completed a stunning loan move to the Liberty Stadium from Bayern Munich on deadline day.Swansea 6/1 to beat Newcastle 1-0 Article continues below Editors’ Picks Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! ‘I’m getting better’ – Can Man Utd flop Fred save his Old Trafford career? Why Barcelona god Messi will never be worshipped in the same way in Argentina As the Swans revelled in their transfer coup, they announced that the 20-year-old intended to have 85 on his back.They have, however, seen the Premier League scupper those plans, with Sanches forced to reassess and take the 35 he has previously donned at Bayern.It was all going so well…The #PL reject the number 85 for @renatosanches35. He will now wear for the #Swans this season. pic.twitter.com/Lx7qWmkHOF— Swansea City AFC (@SwansOfficial) August 31, 2017Swansea’s plans saw them fall foul of top-flight rules when it comes to squad numbers, but they have been able to see the funny side.Nothing, it appears, is going to spoil their mood on a remarkable day.The #PL rule that squad numbers must be consecutive and close to the current highest number. We’re still going ahead with the transfer!— Swansea City AFC (@SwansOfficial) August 31, 2017Sanches will be hoping to make his Premier League bow, wearing number 35, when the Swans play host to Newcastle on September 10.