Abstract: in March 2015, HBO and Apple launched the HBO Now line streaming media platform, officially opened with Netflix, Hulu, Amazon and other online platform showdown prelude. By content eating HBO, in the streaming media era, encountered such a strong opponent Netflix, how to deal with
March 2015, HBO and Apple launched HBO Now line streaming media platform, officially opened with Netflix, Hulu, Amazon and other online platform showdown prelude.
a few days ago, the current CEO of HBO Richard Plepler said that HBO Now subscribers about 800 thousand, while the same period of Netflix subscriptions for the growth of more than 10 million. This is how many people feel some disappointment, in the Internet era, the old TV network is faced with the decline cannot be controlled? Or HBO, accumulate steadily, is brewing a new round of
LeMore marketing Lab (public number ID:LeMore_Lab) this time for you to analyze the HBO 44 years of development and change. In the memories of those classic drama at the same time, you can see HBO how to make good use of the content, strong marketing to lay a pay TV empire, can also see the HBO faced in the new era after the plight and make changes.
, What, is, HBO,
HBO (Home Box Office abbreviation, literally translated as home box office) is an American pay wired and satellite network, owned by Time Warner, operated by Home Box Office. Founded in 1972. In the early days of HBO, there were some films and some exclusive sports events. The first broadcast was the movie "big fight", and then he played the National Hockey League Sports event.
(pictures: the big fight)
from its inception to early 1990s, HBO rarely had original content, relying on a small niche of film content and sports events live or broadcast to attract users. During this period, HBO try new way television transmission through communication satellite television (CNN and ABC family are inspired by HBO) and profit model on user subscription rather than advertising revenue.
, this is not TV, this is HBO
, It, s, not, TV, it, s, HB>