Huawei launches flagship 4G phone; global branding campaign

first_img Author Previous ArticleSamsung unveils latest Galaxy NoteNext ArticleFirefox OS wins major operator backing Read more Chinese giant Huawei took the wraps off a new high-spec Android smartphone in Barcelona yesterday, touting the new Ascend P2 as the “fastest smartphone ever.”The device is a successor to the Ascend P1 that was launched at CES last year. It boasts a 4.7-inch display, 1.5 GHz quad-core processor and runs the latest Android 4.1 ‘Jelly Bean’ software.  It has 13-megapixel and 1.3-megapixel cameras back and front respectively. It will launch worldwide in Q2Richard Yu, CEO of Huawei’s Consumer Business unit, told reporters that the P2’s category 4 LTE radio was able to support download speeds of 150Mb/s, claiming this made it considerably faster than rival devices such as the Samsung Galaxy S3 and Apple iPhone.According to recent figures from Gartner, Huawei is now the world’s third-largest smartphone maker behind Samsung and Apple.Yu said that in 2012, out of 52 million handsets shipped by Huawei, 32 million were smartphones, representing a 60 per cent year-on-year increase. Annual sales at the unit were up 10 per cent to $7.5 billion.Huawei is also using Congress this year to launch a global brand campaign based on its new ‘Make it possible’ slogan.The firm’s branding director Amy Lou described the new concept as the start of a push to establish Huawei as “a great consumer brand” and a “visionary challenger.”“It has not been an easy shift from an OEM to our own branded phones; from the low-end to the high-end,” she admitted. The goal is to make Huwaei one of the world’s top 100 most recognisable brands in “the coming years.”The campaign will be rolled-out in selected markets around the world throughout the year, and will feature “retail experiences, online activities, and media engagement.” AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 24 FEB 2013 Matt Ablott HomeDevicesNews Huawei launches flagship 4G phone; global branding campaignlast_img read more

Bank of America Pledges $1 Billion to Fight Racial Inequality; Apple, Facebook, Verizon Give $10M Each

first_imgAddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMoreMajor American corporations are not only voicing solidarity with communities of color during this time of upheaval, they are putting a little money behind the sentiment.Bank of America announced yesterday that it is committing $1 billion over four years in additional support to help local communities address economic and racial inequality, especially in the wake of the COVID-related economic downturn and health care needs.“The events of the past week have created a sense of true urgency that has arisen across our nation, particularly in view of the racial injustices we have seen in the communities where we work and live,” said CEO Brian Moynihan. “We all need to do more.” The money will flow to economic programs involving jobs, training, small business support, and housing, but will add a new emphasis on health services for communities of color. $100 million will support its nonprofit partners across 90 communities, and $250 million will assist with lending to the smallest and minority-owned businesses through its support to community development financial and minority depository institutions.RELATED: Wells Fargo to Donate $1 Billion to Affordable Housing and Homelessness Across AmericaMeanwhile, Apple, Facebook, and Verizon are promising millions of dollars to support civil rights groups.In a memo to Apple employees, CEO Tim Cook promised action with $10 million: “Apple is making donations to a number of groups, including the Equal Justice Initiative, a non-profit committed to challenging racial injustice, ending mass incarceration, and protecting the human rights of the most vulnerable people in American society.”Facebook CEO Mark Zuckerberg said in a Sunday post that the social network is “committing an additional $10 million” to groups working on racial justice—and deciding which ones to donate to by engaging its civil rights advisors and employees to identify organizations locally and nationally that could most effectively use this right now.“I know that $10 million can’t fix this,” he wrote. “It needs sustained, long term effort.”MORE: After Botched Restaurant Burglary Attempt, Owner Offers Free Meals to Anyone Who is DesperateVerizon will donate $10 million to various groups, said CEO Hans Vestberg on Monday:The Verizon Foundation has committed $10 million to social justice organizations, shared equally between these organizations: The National Urban League, the NAACP, National Action Network, Leadership Conference for Civil and Human Rights, Rainbow Push Coalition, National Coalition on Black Civic Participation, and the NAACP Legal Defense and Educational Fund.SHARE Some Good News During Hard Times — Post This on Social Media…AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMorelast_img read more