Shakespeare schools festival at The Fugard Theatre

first_imgPupils from De La Bat School for the deaf and hearing impaired, the Lalela Project and Vista Nova took part in an interactive Shakespeare Schools Festival SA drama workshop ahead of the upcoming festival at the Fugard Theatre. The 10th Shakespeare School’s Festival South Africa (SSFSA) kicks off on Tuesday March 3 at The Fugard Theatre.The 35 Cape Town schools taking part this year will each have to prepare and perform 30-minute abridged versions of the Shakespeare play of their choice. In the months leading up to the festival, the SSFSA hosts several interactive workshops for pupils and teachers, making resources available to equip participants and ensure the successful staging of their plays.The SSFSA is an educational programme aimed at improving language and social skills through the performing arts.SSFSA prides itself on being a fully inclusive event that welcomes all pupils, including those with different abilities and challenges. In previous festivals the De La Bat School for the deaf (using South African Sign Language) and the Pioneer School for the Visually Impaired delivered renditions of Romeo and Juliet and Macbeth respectively. Both schools will again be part of the festival this year.The festival, pioneered by founder Kseniya Filinova-Bruton from Educape, has grown from an event with 20 participants to one that attracts more than 2 000 youth each year across the Western Cape, Gauteng, KwaZulu-Natal and the Eastern Cape.SSFSA helps explore pupils’ acting potential in a fun, developmental way, while making their theatre debut on a professional stage in a non-competitive environment. The festival will also be presented in Johannesburg, Durban, George and Makhanda.The Shakespeare Schools Festival at the Fugard Theatre runs from Tuesday March 3 to Saturday March 14. Performances start at 7pm and tickets are available through 021 461 4554 and www.thefugard.comlast_img read more

Tony Kenny – William Hill – BOS Speaker – The importance of a broad sponsorship mix

first_img StumbleUpon Share William Hill accelerates transformation agenda to overcome COVID realities August 5, 2020 Submit Share SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Related Articles Gamesys tops list for GambleAware Q1 donations July 10, 2020 Tony Kenny looks after the PR/Communication and activation of William Hill’s sponsorship portfolio, which includes the Scottish Cup, Premier League and World Darts Championship.Kenny will be on our ‘Different Ball Game’ panel at Betting on Sports 2016 (September 15-16), speaking about how betting companies can reach new audiences via sports partnerships.SBC: William Hill has always had a broad sponsorship portfolio; as an organisation, how do you think you’ve benefited from this?TK: I think we’ve moved with the times and used our sponsorship mix effectively across our business both internally and externally. The industry’s current situation with Horse Racing shows the importance of not having a reliance on one sport.SBC: In its current context, do you think betting is too entwined with football marketing? Does the industry require fresh thinking?TK: For us, football sponsorship and partnerships remains an important part of our mix. It’s a competitive marketplace and it’s important to be front of mind when it comes to football betting – however there are emerging crossover sports where you can indirectly engage with a similar audience.SBC: Do you think that the marketing and communications for sports partnerships within the industry have become too formulaic? How do industry stakeholders create fresh and appealing campaigns?TK: I think betting companies need to look at their overall business objectives and strategy before jumping into football sponsorship. Then generate their campaigns based on their target audiences rather than going for the global 3.6 billion audience. They also need to engage more with fans through interactive content and stop thinking about supporters as numbers on their PowerPoint presentations.SBC: How can smaller sports with a unique audience make themselves more appealing to sports betting operators?TK: I think it’s really making themselves more appealing to the wider world. The UFC, Boxing and Darts are sports have revamped their images and have now become aspirational events to watch and attend.SBC: You are speaking at BOS on extending the betting industry’s reach within wider sports; what do you want delegates to take away from your session?TK: I hope they will get an insight into the importance of having a broad sponsorship mix and our successes both inside and outside of football sponsorship.____________________________________Are you interested in how betting companies can reach new audiences via sports partnerships?Make sure you’re at the largest sports betting industry conference of the year, Betting on Sports!#bettingonsports #BIGnBOSlast_img read more