Kenny Miller’s third goal in two games helped Rangers ruin Partick Thistle’s historic week as they claimed a 2-0 Ibrox win.The Jags have been in celebration mode since clinching a first-ever top-six slot last weekend, while Tuesday’s announcement that the Firhill club are to build a new £4million training ground has raised Alan Archibald’s hopes that his team can turn that feat into lasting success.But the only Ladbrokes Premiership side yet to have taken points off the Light Blues so far this campaign were left disappointed again as Miller followed up last Sunday’s Aberdeen double with the first-half opener.Jon Toral put Pedro Caixinha’s men two ahead early in the second period as Gers ensured they did not let the Dons increase their nine-point lead in the race for second. But when their passing finally clicked, Jags struggled to compete.Rangers came close in the 35th minute as Toral’s strike arrowed its way towards the bottom corner. Thankfully for the visitors Mustapha Dumbuya was well-placed on the goal-line to hack clear.Danny Wilson then muscled his way onto a Barrie McKay corner but his firm header was pushed away by Tomas Cerny.However, the Czech stopper was finally beaten six minutes before the break. James Tavernier’s cross from out on the right was deep and menacing and Miller made the most of it as he steered his header back across the goalkeeper and into the net.Yet Thistle should have gone in at the interval level after McKay’s misplaced pass put in Ryan Edwards, but the Australian’s low shot fizzed across goal.And they would rue that miss as Gers netted within nine minutes of the restart – and it was a thing of beauty.Cutting in from the right, Emerson Hyndman exchanged passes with Toral before making a fool out of Liam Lindsay with a dip of his shoulder as he drove into the box. The American could have shot himself from 10 yards out but unselfishly squared for his Spanish team-mate to finish off a sublime goal.Two fingertip saves from Cerny prevented Martyn Waghorn and Miller adding a third, while Jags substitute Kevin Nesbit came close to handing his side a life line after turning quickly in the box to shoot.Chris Erskine did at least test Wes Foderingham when he took aim from 18 yards out but none of his team-mates were able to take advantage of the rebound as the Rangers number one parried clear. Yet the Govan side initially looked in for a difficult afternoon.If Rangers’ failings under Mark Warburton were that the Englishman favoured possession over penetration, then the problem under new boss Caixinha is that precision often goes out the window in their effort to get the ball forward rapidly.The hosts’ hastiness, combined with Thistle’s pressing and work-rate, saw the opening half-hour descend into a chaotic scrap.The best Gers could manage in that time was a couple of Myles Beerman efforts which were both deflected wide.
8 August 2014City residents and commuters boarding trains and taxis at Pretoria Station will now have access to free breast cancer screening, thanks to the opening of Hello Clinic at the station.The clinic, a joint initiative of the government, Metropolitan Health, Pink Drive, Bidvest and Motion Pathology, was opened by Deputy Social Development Minister Hendrietta Mogopane-Zulu on Thursday.Bogopane-Zulu said the opening of the clinic was not only about detecting cancer, but also about promoting a healthy lifestyle.“When the mother passes on, it is us that must pick up the pieces,” Bogopane-Zulu said. “Our business is about strengthening families. We have a responsibility to assist families become strong and healthy so they can assist us in combating poverty.”She said the Pink Drive truck, which was also launched on Thursday, would be used as a one-stop shop for conducting cervical cancer testing and HIV testing, as well as providing dignity packages to girl learners in rural areas.She added that the department would be making funding available to ensure that Hello Clinic has dedicated sign language interpreters to strengthen its work.First Lady Thobeka Madiba-Zuma, also speaking at Thursday’s opening, said women’s health should be at the centre of all government programmes.“We can’t even begin to talk about development without women’s health featuring there,” Madiba-Zuma said. “Women should be healthy in order for them to play a meaningful role in the economic growth of our country.”She added that the clinic reflected the power of public-private partnerships. “The clinic is a goal standard for innovative approaches towards improving women health.”Deputy Health Minister Joseph Phaahla commended the work done by the Pink Drive. “We believe that any contribution towards alleviating the burden of cancer is highly appreciated. This is not a small effort and we are really grateful.”Noelene Kotschan from Pink Drive said that, while cancer was a potential killer, so was ignorance. “Breast cancer is an enemy fighting us. Together we must fight it and we must win.”Source: SAnews.gov.za
Customers. Do you know who your customer is? I do. I know my target market and can define my customer. I’m not marketing to everyone. Who are the companies you are marketing to, the people who will be most receptive to your messages, and how will you serve them? What are their ages, desires, needs and pain points?All this data will help you create an impressive resume. But they’re also the statistics you should know today, whether you’re walking into a meeting or sitting down with your boss to evaluate your progress or justify a budget increase.Before you use this data to polish up your resume, think about how you can put that data to work every day on the job.3 tools to organize your data for success1. A monster dashboardIf you aren’t an Excel expert, become one. My master spreadsheet has 40 different tabs in it. Get to know your dashboard reporting tool, whether you use Salesforce or a CRM or an e-commerce tool. Be the expert in pulling the essential data. Carry that data into your meetings and update it regularly.The dashboard will help you focus on what’s important and what you need to know. Talk to other people in your organization if you need to fill in blanks.2. DIY metricsYour dashboard should show your organization’s KPIs, such as the percentage of leads converted to purchase, but you also need your own set of metrics that show your email success on your own terms.Statistics like time to purchase, subscriber/customer lifetime or percentage of quality leads might not be important to your executives, but you need them to be a good marketer.If your dashboard doesn’t give you those metrics, then create your own.That’s what I ended up doing earlier in my career because I wasn’t getting the numbers I needed to show how my programs were succeeding. I ended up with 15 pages of numbers that tracked different pieces of the business. I took them into every meeting and was able to rattle them off from memory because I knew the numbers intimately.3. StorytellingThe best job candidates I interviewed told compelling stories. If you want to advocate more effectively for your email program, you will know your story inside and out and tell it in ways that your audience will understand.Knowing your story will help you clarify what you send prospects, subscribers and customers. You also must know how to tailor your story for different audiences. This is crucial if you’re introducing your brand to a new audience, as I did when I brought a UK brand into the US market.Note: Update your story daily. Telling the same story over and over makes it go stale. Update it regularly with fresh data. It might take you 25 minutes to write your story but four days to tweak it.The power of knowing your numbers is important, especially in larger organizations. I learned this the day my boss asked me for some numbers that I didn’t have at my fingertips. He said something I never forgot:“If you don’t know these numbers, who does? Because that’s who I want to talk to.”Wrapping upAs an email marketer, you are your own CEO, CFO, COO and front-line person. Act like it. Know your data and use it to create a compelling story. Craft a version of it so that you have an answer the next time someone says, “How’s our email program doing?”The post The business stats you must have on instant recall appeared first on Marketing Land.From our sponsors: The business stats you must have on instant recall After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about the metrics that would best highlight my accomplishments.Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job?See, I wasn’t just a pretty face on the speaker’s platform at marketing conferences. I headed up US marketing operations for a UK-based email service provider. I carried metrics like these, and many more, into team and client meetings and executive sessions and used them to build out my marketing plans.Then, as I compiled my stats, I had an epiphany.I realized that these big-picture stats aren’t just for your resume. These are the numbers you should be carrying around in your head every day on the job. They’re the stats that help you demonstrate the value and effectiveness of your email program.If someone — like your CEO — were to stop you in the hall and ask, “How’s our email program really doing?” would you have a ready answer? Or would you stumble over a vague statement about open rates and opt-ins?Everyday statistics to carry around in your headThese stats serve me well, both on the job and when I’m summing up my career highlights to date:Testing. In my previous job, we did a lot of cool things to inform our account-based management using test data to inform the ads we showed our prospects so that we could better drive them to our web pages to capture their information. Engagement. What drives engagement? I know which subject lines got the most opens and which emails drove the most clicks. Email success is about more than opens and a good marketer knows what persuades people to open and engage. Best and worst campaigns. You know your victories, but talk about your flops, too. Everybody has them. Show what you learned from your failure and how you avoided repeating it. For me, it was a $10,000 campaign with a new ad tech company. It failed miserably, but I stopped the campaign before I spent all the company’s money. Posted on 4th August 2018Digital Marketing FacebookshareTwittertweetGoogle+share The business stats you must have on instant recallYou are here: KPIs. When I’m on the job, our net sales and opportunity value are constantly in my head. Things like open rates, click rates, conversion rates, number of segments and average order value. What were my goals and what percentage of them did I accomplish? Retention. How did I retain those prospects, customers or subscribers? What are my retention rates quarterly or over a year? What’s the average retention or burnout in the same period? When did I know it was time to stop marketing to a prospect? HomeDigital MarketingThe business stats you must have on instant recall Acquisition. As a B2B marketer, I need to show how many high-quality leads and customers I acquired. For B2C marketers, how many subscribers or customers did you acquire each month? 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